American Family

For more than 90 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family.
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Average annual rate for good drivers:
Average annual rate for drivers with a speeding ticket:
Complaint level:
  • Low level of complaints made to state insurance departments about American Family’s auto insurance.
  • Offers usage-based insurance program (KnowYourDrive) for good drivers who want to reduce their rates based on safe driving.
  • Offers diminishing deductibles.
  • Offers accident forgiveness.
  • Higher than average rates for good drivers.
  • Higher than average rates for a DUI or speeding ticket.
  • Only available in 19 states.
Grade from Collision Repair Professionals:
Accident Forgiveness:
New Car Replacement:
Gap Insurance:
Diminishing Deductible:
Usage-Based Insurance:
Pay-Per-Mile Insurance:
  • Multi-vehicle: If you insure more than one vehicle with us, you may qualify for a reduced auto insurance premium on your cars and trucks.
  • Loyalty: If you’ve been a loyal American Family customer for a while, we think you deserve a discount. The amount you save will depend on how long you’ve been a customer with us.
  • Early Bird: If you have an active policy with another carrier and receive a quote from us at least seven days before the policy goes into effect you could get a discount. Discount amount depends on your state.
  • Multi-product: Save money when you protect more than one dream with us – like bundling your auto and home policies.
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